How Technology Can Increase Your Competitive Advantage

April 8th, 2019 by Julie Lough

Technology fuels competitive advantages

Businesses spend millions on marketing each year in an attempt to look different from the competition. While marketing will always remain essential, technology offers endless opportunities to create differentiators that put real space between you and your competitors.

How Technology Affects Competitive Advantage

Many companies believe they must make massive changes and large investments to reap the advantages of changing technology. This isn’t true, although organizations that adopt software solutions not suited to their company struggle to adapt and actually create a disadvantage.

Before diving into any big technology purchases, we recommend working with a strategic managed IT provider (like Micro Visions!) to gain an edge without creating problems. Here are a few ideas:

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Why Microsoft Feels Pressure to Release A Sequel to Windows 8

September 9th, 2014 by Pamela Michael

MVI Windows LogoAs we mentioned last week, the release of Windows 9 is just around the corner. Though the official word from Microsoft is that we can expect to see Windows 9 in early 2015, there are rumors swirling that we might get a technology preview yet this month. That’s just two years after the release of Windows 8 and great news for consumers, many of which found Windows 8 confusing and frustrating. But in addition to wanting to move past the negativity surrounding Windows 8, Microsoft has a few other important reasons to rush the release of Windows 9.

According to the lifecycle fact sheet on Microsoft’s site that lists official policies, October 31, 2014 has been named as the “end of sales” date for Windows 7 machines. Though it will continue to be supported until at least 2020, preinstalls of Windows 7 on new PCs will cease on this date.

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Why Small Businesses Like New Technology, But Don’t Use It

August 5th, 2014 by Pamela Michael

Micro Visions, Inc. New TechnologiesMicrosoft recently commissioned a survey to appraise the adoption of new technology by SMBs (small to midsize businesses). The results are in, and it appears that while smaller businesses feel new technologies are important to their success, they’re still not using them.

The survey was conducted in May of this year by Ipsos, and included 551 small business owners that represented 5000+ adult workers over the age of 18. They were asked to rank the importance of technologies, ranging from traditional items all the way to the latest headline grabbing trends. Which ones fared best? While the new “hot” items such as tablets and payment solutions were judged to be important, they weren’t nearly as important as laptops, desktops, and even landlines. In fact, despite the overwhelming acceptance that it can improve flexibility in the workplace, only 30% of respondents reported their company was currently utilizing cloud computing.

So why the discrepancy? Per the survey, the number one concern for smaller business owners was the cost involved with investing in these new developments. Additionally, respondents felt that their questions and concerns over the security of these new methods had not been sufficiently answered.

We hear you, SMBs! At Micro Visions, we know the security of your enterprise data is of utmost importance. We understand that every single dollar counts when it comes to your bottom line. However, we also believe that developing a technology strategy that aligns with business objectives is vital, and proactive upgrades can be far less expensive than equipment failures and lost productivity resulting from downtime. Here’s an interesting fact for you: Small businesses as a group are the hardest hit by IT system downtime each year, resulting in a loss of about $15 billion!

You can read the entire survey by following this LINK. And if any of the results seem familiar, GIVE US A CALL. Our experienced team can conduct an onsite audit to help determine if your current technology is capable of keeping pace with your business goals. We’ll explain the advantages and disadvantages of new technologies as they relate specifically to your individual business needs, and we’ll help you determine when the best time is going to be for you to invest. After all, even though we love them, we don’t necessarily believe every employee needs one of these quite yet.