Top Five Search Engine Optimization Factors

Factor #3

By Guest Author Bev Mapes, Top Of The List

Our previous articles in The Vision indicated the top factors that help websites achieve high placement in search engines as:

Factor #1 -  keyword focused anchor text in inbound links
Factor #2 – external link popularity

Today’s article focuses on the #3 factor, diversity of link sources. This means that the websites that link to your website should be from unique root domains.  Like so many other areas of the search engine optimization field, there are numerous details that surround that short summary of what “diversity of link sources” and uniqueness of root domains really means.

Here are some primary details about link diversity:

• Link diversity involving the domain name itself – Sites linking to your site should be from a variety of domains. For instance, a site with 100 inbound links all from different websites is far more optimized than a site with 100 inbound links that come from a single blog.  Diversify the sites that link to you!
• Diversity of the root domain type – This refers to the type of domain, such as .com, .net, .org, .edu, etc.  For International sites, achieving links from other countries is important.
• The IP number – Every website is assigned an IP number, which is used in a technical way to ensure users arrive at the correct website when typing its domain name into an Internet browser.  Companies that maintain the servers – called website hosts – receive a block of IP numbers, which they use to share among all the websites hosted by them.  What this means to your link campaign is that websites linking to your site should be from sites that use a different website host than the one you use, else their IP number may be from the same “block” of IP numbers and not be as beneficial.  For those of you who are tech savvy, here’s a free tool that will check the IP number of any website.

Almost all inbound links to your site are beneficial, so we do not recommend turning down link opportunities just because they are from non-diverse domains.  However, keeping in mind this third top factor, diversity of links, can make those inbound links influence your site's search engine placement even more.

Top Of The List LLC is an SEO firm in Grand Rapids working with Micro Visions, a leading IT and managed services provider.  Top Of The List offers organic search engine optimization packages which continually focus on all 5 top optimization factors.  This helps our clients achieve optimal  search engine placement on highly competitive terms, and drive target market traffic to their websites like never before.

Learn the fourth most important search engine optimization factor in next month’s newsletter, or contact Top Of The List at 616-460-6778 if you’d like to begin optimizing your website today!

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